DTC brands aren’t failing because of bad ads. They’re failing because their landing pages suck.
You spent thousands getting someone to click. And then you lost them in 8 seconds. First-time visitors don’t care how cool your brand is. They care if you can solve a problem they already know they have.
If your page doesn’t do that instantly, they’re gone.
Here are the 5 mistakes draining your conversions – and how to fix them before your next campaign.
1. Your headline is about you – not them.
You say: “We’re reinventing hydration.”
They think: “What does that even mean?”
Most DTC headlines sound like press releases. The best ones sound like solutions.
Your headline should say:
“This does X, so you get Y.”
People don’t buy brands. They buy the result.
2. You buried the value prop below the fold.
You worked so hard to build something amazing. And then you hid it halfway down the page.
Your first scroll should scream:
Why this product matters.
What makes it different.
Why they should care right now.
No one scrolls for fun. Lead with the win.
3. You used lifestyle photos – not proof.
Pretty doesn’t convert. Proof does.
Show:
– Before/after
– Customer results
– Side-by-side comparisons
Aesthetic shots set the vibe. Real results close the sale.
You’re not just selling a feeling. You’re selling evidence.
4. You forgot they’ve never heard of you.
You know your story. They don’t.
When you say:
“A better way to do X”
They ask:
“What was the old way?”
Don’t assume context – give it to them.
If they’re confused, they click out. If they’re clear, they convert.
5. You gave them no reason to act now.
Your CTA says “Learn more.” Congrats – you just gave them permission to leave.
Urgency doesn’t have to be spammy. It just has to be real.
→ “Only 250 left.”
→ “Ends Sunday at midnight.”
→ “Free gift with your first order.”
People don’t move without a reason.
Give them one.
You don’t have a traffic problem. You have a conversion problem.
You paid to get the click. Don’t waste it with a weak landing page.
Fix this – and watch your store print money.
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.