Most ecommerce founders would rather burn $1,000 on ads than write a single sentence their customers actually care about.
I listened to a few of them over the years – obsessing over split tests, tweaking copy for CTR, and trying to game the algorithm.
Then I started WriteWide and challenged myself to write every single day for 30 days. Not for clicks. Not for keywords. But for clarity. For connection. For trust.
By day 17, I’d rewritten 3 product pages, generated 12 content ideas from real feedback, and hit some of my most satisfying email open rates ever.
I realized I wasn’t just learning to write – I was learning to think like someone customers would actually want to listen to.
Here are 5 reasons every ecommerce founder should do the same.
1. Clarity beats keywords. Every time.
Most ecommerce writing is SEO in disguise. We write for bots, not buyers. But bots don’t build brand loyalty.
When I wrote daily, I had to strip away the fluff and say what I actually meant. The more clearly I wrote, the more people responded – emails, DMs, conversions.
The product pages I tweaked didn’t just read better. They felt more honest, more confident. Brands told me they felt like I “just got them.”
That never came from keyword research. It came from saying what I actually meant.
2. People don’t follow stores. They follow stories.
I used to think content had to be clean, professional, and focused on features. But during my 30-day writing sprint, I started to experiment.
Not with wild copy, but with real context.
I told backstories behind products. I explained why certain offers were created. I received customer insights that shaped my decisions.
Nothing overproduced – just real moments and honest thoughts. And the response changed.
People weren’t just reading – they were replying, sharing, and showing up. It wasn’t the polish that made them care. It was the perspective.
That’s when I realized: your story is the only part of your brand they can’t copy.
3. Want better data? Publish, don’t just track.
Most founders hide behind dashboards. We think we’re “measuring performance,” when really, we’re avoiding risk.
Writing daily exposed me. It was uncomfortable. Some (well… many) posts flopped. Others triggered debate. One post went berserk and in a matter of days got over 250,000 eyeballs on it and shared over 1,000 times.
That’s the kind of signal a spreadsheet can’t give you.
I learned fast what content formats worked, which topics resonated, and what tone built trust. And I didn’t need to wait for a monthly report – I just had to look at the comments and DMs.
Real-time writing is real-time research.
4. If you’re stuck, you don’t know your customer well enough.
The first 5 days of writing felt like pulling teeth. I kept asking: “What should I talk about?”
But that question was the real insight.
If I truly understood the target customer – what they struggle with, what they want, what they’re scared to admit – I’d never run out of things to say.
So I turned my attention outward: I read through reviews, revisited old customer emails, even scoured some forums.
And like magic, the next 10 days of writing flowed. Pain points turned into posts. Conversations turned into content.
Writer’s block isn’t a creativity issue. It’s a listening issue.
5. Writing is how you scale trust without buying attention.
Most ecommerce brands live and die by ad budgets. Turn the spend off, and the traffic dies. The leads dry up. Sales dip.
But the words I wrote during my 30-day sprint? They kept working.
A single post about product philosophy is still receiving comments. A behind-the-scenes post became the inspiration for a customer welcome email that converts 2x better.
Writing helped me move beyond “traffic hacks” and into the zone of brand equity.
Not only did I gain new followers – I became someone they looked forward to hearing from.
Trust is the compound interest of content. And writing is the investment.
Final Thought
Writing for 30 days changed the way I write – but more importantly, it changed the way I think.
I stopped chasing hacks. I started focusing on what actually resonates.
Most ecommerce founders avoid writing because it feels slow. But slow is where trust lives. And trust is what builds a brand.
If you won’t write about your product, why should anyone care enough to buy it?
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.