Josh G.

‘Nice’ copy is the reason your ecommerce store isn’t scaling. It makes people feel comfortable – but not compelled. It sounds professional – but says nothing real. And worst of all, it asks politely for a sale – instead of making people want to buy. The human brain is wired to filter out noise. When […]

The most profitable ad in history? It didn’t sell a car. It didn’t sell a phone. It sold a headline. In 1963, David Ogilvy – often called the “Father of Advertising” – wrote a line that increased ad response by 500%. He didn’t change the product. He didn’t change the image. He changed 12 words

Every day, your e-commerce site silently leaks thousands of dollars – because your copy is lying to you. We obsess over ad creative. We stress-test funnel architecture. We throw money at A/B tests. But none of that matters if your words aren’t doing their job. Bad copy doesn’t just underperform – it creates invisible friction

Why do so many beautiful e-commerce websites fail to convert? They’ve got slick branding. Professional photography. Even some clever taglines. But behind all that polish is one glaring issue: their copy doesn’t sell. Most e-commerce brands make the same mistake – they write their own website copy. And when you’re that close to your product,

Creative writing is killing your conversion rate. I once rewrote a cluttered product page using eighth-grade English. The bounce rate dropped by about half. We’ve been taught to be clever, not clear. To impress, not inform. To write like novelists, not marketers. But in e-commerce, cleverness confuses – and confusion kills conversions. Customers don’t want

Your brand voice is like your handshake – people remember how it made them feel. It’s subtle, almost invisible. But in a sea of products that all look the same, sound is what sticks. The tone, the rhythm, the words – it all leaves an impression, good or bad. And if your brand voice is

Why do you remember some brands for years, and forget others instantly? It’s not about price. It’s not about product. It’s not even about marketing. What makes a brand unforgettable lives deeper – in the human brain. It’s how a brand makes you feel, how it embeds itself into your identity, and how it reflects

Most e-commerce landing pages don’t fail because of bad design – they fail because of bad psychology. The average store owner focuses on layout, not language. They obsess over color palettes and button placement, but ignore the voice in their customer’s head. And when your landing page doesn’t reflect how your customer thinks, trust evaporates.

In 2019, April Dunford wrote a book that every e-commerce founder should read. Most DTC brands don’t have a product problem – they have a positioning problem. They assume shoppers will “get it” just by seeing a photo or headline. But confused people don’t buy. April’s book, Obviously Awesome, breaks down why so many brands

epeat. It’s not manipulation – it’s design. By aligning their store experience with human behavior, they make buying feel natural, even inevitable. And every time they don’t come back, you’re burning more ad spend just to stay afloat. This article will show you how to build the same kind of habit-forming experience for your own