Josh G.

It’s a harsh truth – no one buys from brands they don’t understand. If your writing is vague, it doesn’t matter how good your product is. We live in an age of instant decisions. If your message isn’t immediately clear, people bounce. Clarity doesn’t just win attention these days – it earns trust. Vague messaging […]

Most DTC brands obsess over subject lines and design… and still get ignored. They spend hours tweaking CTAs, testing colors, and rewriting headlines. But the real problem isn’t design. It’s tone. Their emails sound like brands. Not people. The top-performing emails? They feel like a friend texting you. And once you see it, you can’t

Have you ever bought something because of a feature? Of course not. You didn’t care that the backpack had “military-grade buckles.” Or that the face cream had “dermatologist-tested actives.” Or that the T-shirt was “enzyme-washed cotton.” You bought it because it said something about you. Because it made you feel cool, confident, seen. Features don’t

Buzzwords are ruining your conversion rate… seriously. Everyone thinks more adjectives equal more sales. But “premium,” “disruptive,” and “authentic” don’t actually mean anything anymore. They’re noise. Not clarity. And when your copy sounds like everyone else’s, customers keep scrolling. The brands that are on top today are the ones that speak like humans. They say

In Q1, I tracked every hour I spent writing copy – and I was wasting 15+ hours a week just figuring out how to start. Not because I didn’t know what I was doing. But because I was doing too much thinking while trying to write. Once I realized this, I stopped trying to “write

There’s one sentence on your product page quietly killing your sales – and you don’t even know which one it is. It’s not your headline.It’s not your button text.It’s the line right under the product title – where you try to “explain” what the product is. Baymard Institute studied this exact moment and found most

Most DTC brands don’t lose customers because of bad products – they lose them because of what they do after the failure. Trust isn’t built when everything works. It’s built in the fire – when things break, customers complain, and you have to decide what kind of brand you really are. A product flop isn’t

In 2018, Katelyn Bourgoin, a well-known expert on customer research and product messaging for DTC brands, discovered something most startup founders don’t want to admit: they’re building for a customer they can’t define. They thought they had a “messaging” problem. But what they really had was a “no clear customer” problem. And without clarity, nothing

Ben Francis was sewing gym clothes in his parents’ garage, and almost nobody noticed. No investors. No celebrity endorsements. No viral launch party. Just a few teenagers hand-making workout gear and trying to get anyone to care. But Gymshark had something even more powerful than funding: they made early customers feel like they were part

Content doesn’t build loyalty. Emotional manipulation does. And if you’re not doing it, you’re already being forgotten. Most people think creating more posts, videos, and emails will grow their brand. But volume without emotional impact is just noise – and the human brain is wired to ignore noise. The brands you can’t forget are the