Josh G.

If They Don’t “Get It” in 3 Seconds, You’re Paying to Be Ignored. If your customers don’t instantly understand what you sell, you don’t just lose the sale. You lose the ad spend. You lose the referral. You lose the next visit. And most importantly – you lose trust. Founders think if they say more, […]

Swapping one word on your product page can boost conversions by 30%. Change “the” to “your.” It’s that simple – and that powerful. Because “the” sounds like an object. “Your” feels like ownership. It’s the difference between a billboard and a whisper in your ear. Top DTC brands understand this at a molecular level. They

Ever wonder why a customer never came back – despite leaving a glowing review? It’s not because they hated your product. It’s because they forgot you existed. They forgot the feeling they had when they first bought from you. They forgot what made you different. They forgot because you didn’t remind them – not in

In 2017, Donald Miller published Building a StoryBrand, and marketers had a wake-up call. You’re not the hero – your customer is. Your product? Just the guide. Smart DTC brands stopped selling products. They started selling feelings. Conversions exploded. They realized something crucial: people don’t buy what you’re selling. They buy how it makes them

Nobody cares about your brand voice… until your conversions tank. Most founders ignore voice until their ads stop working. At that point, it’s not about “positioning” – it’s about survival. Your numbers are down because your brand became invisible. Nik Sharma, a top growth advisor for DTC brands like Feastables and Jolie, calls this the

I used AI to write e-commerce copy for a client once – and it nearly tanked their sales. The descriptions were polished, perfect, and done in seconds. Then the campaign went live… and no one clicked “add to cart.” The copy read like a brochure. No pulse. No connection. Conversions dropped 18% from the previous

In 2018, Harley Finkelstein – president of Shopify – told a room of founders, “People don’t buy products. They buy stories.” The room went still. People’s eyes flicked up from their laptops. And Harley smiled – because he knew half of them wouldn’t act on it. Most Shopify brands nod when they hear that –

The emails making DTC founders the most money right now aren’t written to sell – they’re written to connect. If that sounds backwards, that’s because most brands get it wrong. They think the secret to sales is the perfect offer, a clever subject line, or another “last chance” blast. It’s not. The real secret? Make

TikTok has rewired your customers’ brains. Your copy is still playing by 2015 rules. Your shoppers aren’t comparing you to other DTC brands – they’re comparing you to the most addictive content in history. The first three seconds decide whether they keep scrolling or click away. If you can’t grip them instantly, no discount, feature

In 2014, a little-known shoe brand called Allbirds started selling wool sneakers online. Within 12 months, they were worn by celebrities, praised by Vogue, and outselling brands that had been around for decades – all without competing on price. They didn’t invent a new type of footwear. They didn’t undercut competitors on price. Instead, they