Josh G.

Every month, your store is bleeding money – and it has nothing to do with your ads, your traffic, or your pricing. It’s your words. Fluff is friction. A return is just a broken promise in disguise. When a customer reads your product description, they’re building a mental picture of what’s coming in the mail. […]

You spent $1,200 on Facebook ads last month. You made 3 sales. The store looks clean. The theme is fast. The photos are crisp. So why aren’t people buying? Because conversions don’t come from design. They come from trust. And trust is built with words. Peep Laja, founder of CXL and one of the world’s

I used to think a beautiful product page was enough to make sales… The clean layout, the lifestyle photos, the branded color palette – it felt polished. But cold traffic didn’t care. They scrolled, hesitated, and left. And for months, I blamed everything except the messaging. Turns out, first-time visitors aren’t reading your copy –

Your product page isn’t “fine.” It’s quietly bleeding trust, scaring off buyers, and flushing your ad budget down the drain. Most online store founders think the problem is their pricing. Or their photos. Or their traffic. So they tweak buttons, hire designers, and launch campaigns. Meanwhile, the real killer hides in plain sight: lazy, forgettable

Your ad doesn’t have 3 seconds – it has 1.5. If your hook doesn’t slap instantly, your entire ad is worthless. People don’t wait for the punchline – they scroll. Attention isn’t earned later. It’s earned first. And if you don’t win the first few seconds, nothing else matters. That’s why smart brands treat the

You care deeply about your product. Your customer doesn’t. They care what it does for them – and your copy isn’t saying it fast enough. Founders love to write about their story, their dream, their “why.” But customers don’t buy your passion. They buy results. And if your website reads like a journal entry instead

Why do eCommerce brands spend thousands on design – only to land in the Promotions tab and lose the sale in seconds? You obsess over fonts, colors, and images. You split test subject lines. You A/B your way into irrelevance. But no one buys what they can’t see. Most brands are writing emails for people.

Clever copywriting is the corporate version of insecurity. It talks in circles. It overcompensates. And worst of all – it hides the product behind a wall of ego. If you’ve ever reread your homepage and thought, “Why doesn’t this feel right?” – this article is for you. Because the more clever your copy sounds, the

Most DTC founders think branding is about fonts, logos, and vibes. It’s not. It’s about being remembered — or being invisible. They obsess over color palettes, typography, and packaging. But ask them what their brand actually sounds like — and they freeze. They’ve never really thought about it beyond “fun,” “authentic,” or “friendly.” That’s why so many e-commerce brands feel indistinguishable.

Most Etsy sellers obsess over perfecting their product – but barely spend five minutes on the copy that actually sells it. They believe the product should “speak for itself.” They copy what similar shops are doing. They assume if it’s not selling, it must be the product’s fault. But the truth? Your copy has more