Josh G.

Your product page isn’t “fine.” It’s quietly bleeding trust, scaring off buyers, and flushing your ad budget down the drain. Most online store founders think the problem is their pricing. Or their photos. Or their traffic. So they tweak buttons, hire designers, and launch campaigns. Meanwhile, the real killer hides in plain sight: lazy, forgettable […]

Your ad doesn’t have 3 seconds – it has 1.5. If your hook doesn’t slap instantly, your entire ad is worthless. People don’t wait for the punchline – they scroll. Attention isn’t earned later. It’s earned first. And if you don’t win the first few seconds, nothing else matters. That’s why smart brands treat the

You care deeply about your product. Your customer doesn’t. They care what it does for them – and your copy isn’t saying it fast enough. Founders love to write about their story, their dream, their “why.” But customers don’t buy your passion. They buy results. And if your website reads like a journal entry instead

Why do eCommerce brands spend thousands on design – only to land in the Promotions tab and lose the sale in seconds? You obsess over fonts, colors, and images. You split test subject lines. You A/B your way into irrelevance. But no one buys what they can’t see. Most brands are writing emails for people.

Clever copywriting is the corporate version of insecurity. It talks in circles. It overcompensates. And worst of all – it hides the product behind a wall of ego. If you’ve ever reread your homepage and thought, “Why doesn’t this feel right?” – this article is for you. Because the more clever your copy sounds, the

Most DTC founders think branding is about fonts, logos, and vibes. It’s not. It’s about being remembered — or being invisible. They obsess over color palettes, typography, and packaging. But ask them what their brand actually sounds like — and they freeze. They’ve never really thought about it beyond “fun,” “authentic,” or “friendly.” That’s why so many e-commerce brands feel indistinguishable.

Most Etsy sellers obsess over perfecting their product – but barely spend five minutes on the copy that actually sells it. They believe the product should “speak for itself.” They copy what similar shops are doing. They assume if it’s not selling, it must be the product’s fault. But the truth? Your copy has more

Most e-commerce brands think they have a customer problem. They don’t. They have a discount addiction. They’re chasing conversions and calling it loyalty. Running sale after sale and wondering why nobody buys at full price. They think they’re driving revenue – but what they’re really doing is eroding trust. Kristen LaFrance, former Head of Resilient

When I first started writing copy, I thought more meant better. I packed every feature, benefit, and buzzword onto the page. I thought I was being helpful. I was really just making it harder to buy. No one reads everything. The more you say, the less they remember. The more you explain, the more you

Your homepage has 3 seconds to tell someone what you sell – or they’re gone. It doesn’t matter how beautiful your branding is. It doesn’t matter how much you’re spending on ads. If your message is vague, you’re paying for people to bounce. Traffic without clarity is just noise. Every second a customer is confused,