A year ago, I opened one of my own brand’s abandoned cart emails – and cringed. It sounded like a robot begging for money. And I had written it. It was stiff. Salesy. Desperate. That’s when I realized: the problem wasn’t our product – it was how we were showing up in someone’s inbox. Because […]

I clicked 27 eCommerce ads last month. 25 of them lost me before the page even loaded. Some had stunning design. Others offered 50% off. But almost all failed the only test that matters: Do I instantly understand what they sell – and why I should care? If your landing page doesn’t pass that test

Cold traffic doesn’t convert because trust hasn’t been earned yet. And trust isn’t built with flashy CTAs or “10% off” popups. It’s built one step at a time – through subtle cues, story-driven copy, and a consistent narrative. Joanna Wiebe, founder of Copyhackers and the godmother of conversion copywriting, calls this “building belief before asking

I thought selling great products was enough. I was wrong. I believed better materials would mean more sales. I believed shoppers cared about specs and features. I believed people were rational. But the deeper I dove into eCommerce psychology, the more obvious it became: people don’t buy products – they buy how a product makes

If you removed your logo from your website, would anyone know it was your brand? Every e-commerce site has the same clean fonts. The same muted color palette. The same generic phrases like “elevated essentials” and “designed for modern life.” And then they wonder why no one remembers them. Customers don’t leave because your product

Most DTC brands write copy for themselves, not their buyers. They lead with their story instead of the buyer’s desire. They obsess over “brand voice” and forget buyer psychology. They spend more time sounding clever than being clear. Joanna Wiebe, founder of Copyhackers, has spent two decades helping brands break this habit. E-commerce strategist Alex

What do your visitors think in the first 5 seconds of landing on your homepage? They’re not reading – they’re scanning. They’re not patient – they’re skeptical. They’re not wondering how great your product is – they’re wondering if they’re in the right place. Your homepage doesn’t have time to convince. It has time to

s of multi-million-dollar campaigns – teaches what he calls “anxiety-remover lines.” I call it the Zero Doubt Line – a single phrase that makes hesitation vanish. It’s not flashy. It’s not clever. But it calms the chaos in your buyer’s brain. Let’s unpack how to use it – so your CTA doesn’t just get clicked,

Most Shopify stores lose customers because their copy screams “I’m trying to sell you something.” Customers don’t want to feel sold to – they want to feel understood. The difference between “just browsing” and “take my money” often comes down to how human your copy feels. And yet, most store owners obsess over design while

‘Nice’ copy is the reason your ecommerce store isn’t scaling. It makes people feel comfortable – but not compelled. It sounds professional – but says nothing real. And worst of all, it asks politely for a sale – instead of making people want to buy. The human brain is wired to filter out noise. When