Most e-commerce landing pages don’t fail because of bad design – they fail because of bad psychology. The average store owner focuses on layout, not language. They obsess over color palettes and button placement, but ignore the voice in their customer’s head. And when your landing page doesn’t reflect how your customer thinks, trust evaporates. […]

In 2019, April Dunford wrote a book that every e-commerce founder should read. Most DTC brands don’t have a product problem – they have a positioning problem. They assume shoppers will “get it” just by seeing a photo or headline. But confused people don’t buy. April’s book, Obviously Awesome, breaks down why so many brands

epeat. It’s not manipulation – it’s design. By aligning their store experience with human behavior, they make buying feel natural, even inevitable. And every time they don’t come back, you’re burning more ad spend just to stay afloat. This article will show you how to build the same kind of habit-forming experience for your own

Your website isn’t losing sales because it’s ugly. It’s losing sales because it’s too perfect. We think sleek design equals credibility. We obsess over pixel-perfect layouts, fancy animations, and polished branding. But for most small brands, that polish backfires. Why? Because today’s shopper isn’t looking for “perfect.” They’re looking for “real.” They’re looking for signs

Most e-commerce brands lose sales not because they say the wrong thing – but because they say too much. In e-commerce, clarity isn’t optional – it’s everything. Your words are either speeding up the sale or stalling it. Customers skim. They don’t study. And when your message is bloated, they bail. Top-performing DTC brands don’t

If your copy focuses on selling, you’re already losing. Most DTC brands obsess over conversion rates, chasing the next sale like it’s the finish line. But customers don’t want to be pitched – they want to feel seen, understood, and safe. The brands that win aren’t louder. They’re trusted. That’s where most eCommerce copywriters quietly

In 1984, Robert Cialdini published Influence – and since then, most DTC brands have unknowingly broken every rule he revealed. Your product page isn’t competing with other brands. It’s negotiating with your customer’s brain. Most buying decisions don’t happen in the conscious mind. They happen in the split-second reactions your product page either triggers –

In 2023, ChatGPT crossed 100 million users. Overnight, businesses started outsourcing their brand voice – believing more content meant better results. But what they didn’t realize is that every AI-generated word slowly diluted what made their brand special. The rise of AI promised speed, efficiency, and endless words at scale. At first, it felt like

For years, I watched founders obsess over their product. The ingredients. The packaging. The pricing. The margins. And I assumed the same thing everyone else did: build something great, and success will follow. But as I wrote for a variety of eCommerce brands, I kept seeing something strange: some brands exploded. Others flatlined. And the

Most ecommerce founders would rather burn $1,000 on ads than write a single sentence their customers actually care about. I listened to a few of them over the years – obsessing over split tests, tweaking copy for CTR, and trying to game the algorithm. Then I started WriteWide and challenged myself to write every single