Brand Messaging

For a long time, I assumed the best way for brands to win customers was to beat the competition on price. If your product was just a little cheaper, people would buy from you. So over time, brands kept trimming margins, adding discounts, and offering bundles – thinking they were “optimizing.” But the customer didn’t […]

Most DTC brands deserve to get roasted online. They Photoshop the product, blame delays on “high demand,” and send canned replies that feel like bot therapy. Meanwhile, the best brands post TikToks showing how they fixed the screw-up before the comments even catch fire. This is the difference: one hides. The other earns loyalty. Because

The average DTC product description is less persuasive than a Reddit comment. Because Redditors speak like real people – raw, opinionated, and emotionally invested. Meanwhile, most DTC websites sound like they’re afraid to offend anyone. No stakes. No story. No reason to care. And the result? Customers scroll, shrug, and click away. That’s the difference

It’s a harsh truth – no one buys from brands they don’t understand. If your writing is vague, it doesn’t matter how good your product is. We live in an age of instant decisions. If your message isn’t immediately clear, people bounce. Clarity doesn’t just win attention these days – it earns trust. Vague messaging

Most DTC brands obsess over subject lines and design… and still get ignored. They spend hours tweaking CTAs, testing colors, and rewriting headlines. But the real problem isn’t design. It’s tone. Their emails sound like brands. Not people. The top-performing emails? They feel like a friend texting you. And once you see it, you can’t

Have you ever bought something because of a feature? Of course not. You didn’t care that the backpack had “military-grade buckles.” Or that the face cream had “dermatologist-tested actives.” Or that the T-shirt was “enzyme-washed cotton.” You bought it because it said something about you. Because it made you feel cool, confident, seen. Features don’t

Buzzwords are ruining your conversion rate… seriously. Everyone thinks more adjectives equal more sales. But “premium,” “disruptive,” and “authentic” don’t actually mean anything anymore. They’re noise. Not clarity. And when your copy sounds like everyone else’s, customers keep scrolling. The brands that are on top today are the ones that speak like humans. They say

In Q1, I tracked every hour I spent writing copy – and I was wasting 15+ hours a week just figuring out how to start. Not because I didn’t know what I was doing. But because I was doing too much thinking while trying to write. Once I realized this, I stopped trying to “write

There’s one sentence on your product page quietly killing your sales – and you don’t even know which one it is. It’s not your headline.It’s not your button text.It’s the line right under the product title – where you try to “explain” what the product is. Baymard Institute studied this exact moment and found most

Most DTC brands don’t lose customers because of bad products – they lose them because of what they do after the failure. Trust isn’t built when everything works. It’s built in the fire – when things break, customers complain, and you have to decide what kind of brand you really are. A product flop isn’t