Brand Messaging

Your website isn’t losing sales because it’s ugly. It’s losing sales because it’s too perfect. We think sleek design equals credibility. We obsess over pixel-perfect layouts, fancy animations, and polished branding. But for most small brands, that polish backfires. Why? Because today’s shopper isn’t looking for “perfect.” They’re looking for “real.” They’re looking for signs […]

Most e-commerce brands lose sales not because they say the wrong thing – but because they say too much. In e-commerce, clarity isn’t optional – it’s everything. Your words are either speeding up the sale or stalling it. Customers skim. They don’t study. And when your message is bloated, they bail. Top-performing DTC brands don’t

If your copy focuses on selling, you’re already losing. Most DTC brands obsess over conversion rates, chasing the next sale like it’s the finish line. But customers don’t want to be pitched – they want to feel seen, understood, and safe. The brands that win aren’t louder. They’re trusted. That’s where most eCommerce copywriters quietly

In 1984, Robert Cialdini published Influence – and since then, most DTC brands have unknowingly broken every rule he revealed. Your product page isn’t competing with other brands. It’s negotiating with your customer’s brain. Most buying decisions don’t happen in the conscious mind. They happen in the split-second reactions your product page either triggers –

In 2023, ChatGPT crossed 100 million users. Overnight, businesses started outsourcing their brand voice – believing more content meant better results. But what they didn’t realize is that every AI-generated word slowly diluted what made their brand special. The rise of AI promised speed, efficiency, and endless words at scale. At first, it felt like

For years, I watched founders obsess over their product. The ingredients. The packaging. The pricing. The margins. And I assumed the same thing everyone else did: build something great, and success will follow. But as I wrote for a variety of eCommerce brands, I kept seeing something strange: some brands exploded. Others flatlined. And the

Most ecommerce founders would rather burn $1,000 on ads than write a single sentence their customers actually care about. I listened to a few of them over the years – obsessing over split tests, tweaking copy for CTR, and trying to game the algorithm. Then I started WriteWide and challenged myself to write every single

You didn’t build a business to be ignored – but your homepage is doing exactly that. It lists categories. It shares “premium” claims. It sounds just like every other Shopify store out there. But attention is expensive. And vague messaging doesn’t earn it. Your homepage has one job: make it blindingly obvious why someone should

You have 8 seconds to convince them to buy – or you’ve lost them forever. In DTC, most founders obsess over ad spend, product margins, and AOV. But they ignore the one asset that works 24/7 to convert strangers into buyers: their product page copy. And here’s the truth nobody wants to say out loud:

Your handmade product isn’t invisible. You’re just labeling it wrong. You can have the best product on Etsy – but if your headline doesn’t make someone stop scrolling, no one ever finds out. Most sellers obsess over packaging, pricing, and photos. But the real needle-mover? A single line of text that decides if they click