Brand Messaging

In Q1 of last year, a DTC skincare brand spent $60,000 on Meta ads. They drove over 500,000 visitors to their product page. Know how many converted?Fewer than 400. The problem wasn’t the product. It wasn’t the targeting. It was the words on the page. The copy didn’t make anyone feel anything. And if your […]

Most e-commerce brands don’t fail because of bad products – they fail because of bad copy. It doesn’t matter how precise your targeting is. If your messaging doesn’t convert, your ads will bleed money – and you’ll burn out long before hitting your first $10K month. Most first-time Shopify founders don’t realize this until it’s

Why do 7-figure brands obsess over acquiring customers – only to ghost them the second they buy? It makes no sense. They’ve already said “yes.” They’re the easiest revenue you’ll ever earn. But when paid traffic is your only growth lever, you treat existing customers like they’re invisible. You don’t build a brand – you

you convince yourself. Every word is a signal, every silence a power move. In a world obsessed with explaining, they win by implying. I used to think premium meant saying more. More features, more benefits, more “look at us.” But the most expensive brands don’t talk that way. They speak like they already know you

In 2024, Sony ran a simple A/B test – and the results said everything about how brands should be writing. They compared two banner ads: one was clever, generic, and full of polished marketing speak. The other was direct, personalized, and simple. The result? The clear, straightforward ad led to a 6% increase in click

“High-converting” copy is the biggest lie e-commerce marketers keep telling themselves. Because when the numbers look good, nobody questions the foundation. Click-through rates spike. Carts fill up. Discounts fly. Then, suddenly – it all stalls. The customer doesn’t come back. The emotional bond never formed. And you’re stuck, tweaking buttons and headlines while loyalty bleeds

If someone needs to think about what you sell, you’ve already lost them. In e-commerce, clarity isn’t just helpful – it’s non-negotiable. Most founders think they have a traffic problem. They don’t. They have a messaging problem. Customers don’t scroll for answers – they bounce. And if your product doesn’t “click” in three seconds or

Three months ago, I stared at a blank Google Doc at 11:12 PM – again. Client deadlines were looming. My brain was fried. I had to finish a week’s worth of content by sunrise. And yet, I was building every piece from scratch – as if originality was more important than efficiency. That night, something

I used to write the kind of emails I now delete without reading. They were clean. Polished. Professionally forgettable. Every subject line tried to be clever, but sounded like a brand talking to a “target persona.” Every paragraph tried to sell – but not connect. And every CTA was just a louder version of “Buy

Every click that doesn’t convert is money set on fire – and bad copy is holding the lighter. Some of the highest-converting eCommerce sites use words you’d find in a 5th-grade book. Because the goal isn’t to impress – it’s to connect. Most brands write like they’re pitching a boardroom. But your customers? They’re scrolling