Posts about writing effective messaging that actually get your audience to pay attention.
Studies show people can spot AI-generated content in under 3 seconds – even if they can’t explain why. You know that eerie feeling when you read a landing page and think, “This could be any brand”? That’s AI’s signature. It’s not the words. It’s the rhythm, the energy, the dead-eyed polish. And in DTC, where […]
You Think AI Is Helping Your Brand. It’s Quietly Killing It. Read More »
Why do some DTC brands sell out in 24 hours – while others with better products can’t move a single unit? It’s not the materials. It’s not the margins. And it’s definitely not the “Made with love” copy. The difference? One brand makes you feel something. The other just lists ingredients. Nik Sharma calls this
How DTC Brands Turn Technical Specs Into Emotional Triggers That Make People Buy Read More »
No replies. No interest. Just silence. You thought you wrote a strong cold email. You followed the framework. You made the subject line catchy. You dropped in a CTA. And still – nothing. Ann Handley – author of Everybody Writes and one of the most respected voices in marketing – calls this “writing like a
Why Your Cold Emails Get Ghosted – And the 3 Fixes That Change Everything Read More »
The first brand I ever wrote copy for made zero sales. I thought it was a design problem. Then I blamed the product. But the truth? The copy was all about the brand, not the customer. Since then, I’ve learned the hard way what actually moves people to buy. Here are the 5 brutal reasons
5 Damaging Reasons Your Brand Copy Isn’t Converting (And What to Write Instead) Read More »
