In Q1, I tracked every hour I spent writing copy – and I was wasting 15+ hours a week just figuring out how to start.
Not because I didn’t know what I was doing. But because I was doing too much thinking while trying to write. Once I realized this, I stopped trying to “write faster” – and started building smarter systems.
Frameworks.
Not templates. Not formulas. Frameworks.
That shift helped me reduce my writing time by 32%, and finally kill blank-page syndrome for good.
Build a framework for every recurring content type.
As a content marketer, you already know the patterns: landing pages, emails, social posts, blog intros. But if you treat every piece like it’s brand new, you’re setting yourself up for burnout.
I started creating 1-page frameworks for every content type I write regularly – no fluff, just structure. Each one outlines the rhythm, persuasion flow, and key ingredients for that content format.
Now when I write, I’m not creating, I’m executing.
Frameworks kill guesswork. And the best part? They get smarter every time you use them.
Use past winners as your starting point.
Most people try to be original. Professionals try to be efficient.
I keep a personal “swipe bank” of my highest-performing copy: subject lines, hooks, CTAs, landing page layouts. Before writing something new, I scan that archive for a parallel piece.
The structure is usually 80% the same – which mean I’m not starting at zero.
Reusing structure isn’t cheating. It’s compounding. You don’t need a new idea – you need a smart remix.
Turn feedback into repeatable rules.
I used to take edits personally. Now I treat them like upgrades. Every time a client gives feedback, I extract a lesson and bake it into my framework. If a line got cut, I ask why – and make it a new rule: “No intros longer than 3 lines”.
Over time, my frameworks became sharper than I was. Because each round of feedback wasn’t a fix – it was a system improvement. Eventually, my process got so efficient I stopped getting edits at all.
You don’t need to write faster – you need to write smarter.
Frameworks eliminate decision fatigue. Past wins become your blueprint. Feedback becomes fuel for your system. Every time you start from scratch you’re wasting creative energy you’ll never get back.
Stop writing like an amateur. Build systems like a pro.
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.