Three days ago, I watched my post on LinkedIn explode to 256,570 impressions – and 99% of brands still have no idea why that happened.
It wasn’t boosted.
It didn’t have a call-to-action.
And it wasn’t even about a product.
But it hit something in the feed – and it spread like wildfire.
Most brands think going viral means promoting the company.
It doesn’t.
People don’t share products – they share identity.
Most posts try to sell something. But people on LinkedIn aren’t looking to buy – they’re looking to say, “This is who I am.”
My viral post wasn’t about a brand. It was about a belief the target audience already had.
When people see themselves in your post, they share it to say something about themselves.
Make them feel seen – and they’ll do your distribution for you.
This is what everyone gets wrong about “content marketing.”
Your hook matters more than your headline.
LinkedIn gives you 3 lines before someone clicks “See More.” That’s your real battlefield.
If your hook doesn’t spark curiosity, tension, or emotion – your headline won’t matter. The viral post started with a reframed statement that made people stop scrolling: “I’ve been doing this for 18 years (43% of my life).”
Hook the brain, and the algorithm follows.
Most posts lose in the first 2 seconds.
The best posts don’t “sell.” They reframe.
People scroll past obvious sales pitches. But they stop for insights that challenge how they think.
The post didn’t pitch a product – it reframed a problem the target audience faces every day. That’s what creates value without needing a CTA.
When your post makes someone say, “I never thought of it that way,” you’ve already won.
Most B2B brands are trying to close – when they should be trying to click.
Data makes it credible. Story makes it viral.
Most brands lead with facts and stats. But people don’t share numbers – they share narratives.
The post performed because it told a real story, then backed it up with experiences that deep down the audience knows all-too-well. It made people feel something and trust it.
That blend is rare – and that’s why it spreads.
Your content should feel like proof with a pulse.
Final Thoughts
Most brands approach LinkedIn like a billboard. But the posts that go viral behave more like mirrors. They reflect identity, challenge thinking, and blend emotion with evidence.
That’s what the algorithm favors. And more importantly – it’s what people actually want to read.
Want your brand to stand out? Start writing like a person – or stay invisible.
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.