You can have the best product in the world – and still be invisible.
Because if your brand doesn’t stick in the mind, it dies in the scroll. Forgettable messaging isn’t just a missed opportunity. It’s a silent killer of sales, loyalty, and relevance.
When Simon Sinek gave his “Start With Why” TED Talk, it changed how brands tell stories forever. Suddenly, purpose wasn’t just a buzzword – it became the foundation of unforgettable messaging.
Companies that led with emotion, clarity, and identity started winning loyalty over convenience. And in a world where Amazon always wins on price and speed, meaning became the real competitive edge.
It’s not that people forget most eCommerce brands. It’s that most eCommerce brands never gave them anything worth remembering.
If your message isn’t unforgettable, it’s invisible. Let’s break down what the top 10% actually do.
1. Memorable brands make you feel something before they try to sell you something.
People don’t connect with product specs – they connect with emotion.
Emily Heyward built billion-dollar brands by tapping into how people want to feel, not what they want to buy. When your messaging starts with “Here’s why we exist,” the sale becomes a side effect of the story.
Remember, humans are emotional creatures with logical justifications – not the other way around. If your brand isn’t evoking anything, it’s not creating memory.
Emotion is the shortcut to becoming unforgettable.
Make them feel. Make them care. Make them choose.
2. The best eCommerce brands don’t talk about what they do – they talk about what you become.
Marty Neumeier calls this the “transformation gap” – brands that win show you the version of yourself on the other side.
Nike doesn’t sell shoes; they sell the identity of someone who does it.
Messaging that reflects your customer’s aspirational identity hits the brain like a mirror. They don’t just see your product – they see themselves, upgraded.
Your product is a vehicle.
But the real destination is who the customer gets to become.
Sell the version of them they want to be. Every. Single. Time.
3. If your brand message can’t pass the “campfire test,” it’s too complicated.
Simon Sinek says: “People don’t buy what you do. They buy why you do it.” If someone can’t repeat your brand’s message to a friend around a campfire, it’s too complex.
The best messaging travels by word of mouth – because it’s simple, emotional, and clear. You’re not trying to be impressive. You’re trying to be repeatable.
Complexity kills clarity. And clarity is what sticks.
If they can’t retell it, they’ll never remember it.
4. Great messaging is less about what you say – and more about what you repeat.
Repetition is reputation.
The brands we remember most are the ones that drilled the same core message until we couldn’t unhear it.
It’s not about sounding fresh every time – it’s about sounding familiar. Familiarity breeds trust. And trust breeds conversions.
Want to be remembered? Say fewer things, more often. Memorability comes from rhythm, not range.
Say it. Say it again. Say it until they repeat it.
Silent Killer: Silence is not simplicity – it’s confusion.
Too many eCommerce brands think “saying less” is powerful. But if you don’t say something worth repeating, you’ve said nothing at all.
Minimalism without clarity is just noise in disguise.
Say something simple. Make it unforgettable. And then? Say it again.
Most eCommerce messaging gets ignored because it forgets what makes people remember in the first place. Emotion creates the connection. Identity creates the transformation. Simplicity makes it repeatable. And repetition makes it stick.
The top 10% of brands aren’t louder – they’re clearer, more intentional, and more human. Because in the end, the only brands that survive are the ones that are remembered.
Make them feel. Show them who they can become. Keep it simple. Repeat it often.
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.