You care deeply about your product. Your customer doesn’t. They care what it does for them – and your copy isn’t saying it fast enough.
Founders love to write about their story, their dream, their “why.” But customers don’t buy your passion. They buy results. And if your website reads like a journal entry instead of a sales machine, you’re leaking revenue.
Let’s be real: Your copy is probably unclear. It’s emotionally attached. And it’s not doing what it’s supposed to do – convert.
Here’s why your words are working against you — and what to fix before you scale any further.
You’re Writing From the Inside Out. Your Customer Thinks From the Outside In.
You know every detail of your product. They know nothing. You’re writing from your brain. They’re scanning from theirs.
Most founder-written copy explains how things work. But customers only care about one thing: Does this help me?
They don’t want process. They want payoff.
They don’t want a feature list. They want to feel better, faster, cooler, safer.
When you write from your point of view, you talk past your audience. And the second they’re confused, they click away.
Good copy explains. Great copy translates.
Your Launch Copy Is Still on Your Homepage. That’s Why You Feel Stuck.
You’ve grown. Your copy hasn’t. And that mismatch is killing your conversions.
At launch, your scrappy “About” page felt exciting. Now? It reads like a Kickstarter campaign – even though you’re doing $80k/month. The tone is off. The message is soft. And worst of all, the visitor can feel the disconnect.
They don’t trust what doesn’t match. The message that got you to six figures won’t get you to seven.
Update your copy. Or watch it slow you down.
You Know Too Much – And It’s Blinding Your Message
You’re an expert. That’s the problem.
You talk like someone deep inside the product. But they’re seeing it for the very first time.
You bury the hook in explanation. You drown benefits in jargon. You assume they “get it” – but they don’t.
Visitors don’t want a course in how your product works. They want to feel confident using it.
Smart founders simplify. Smarter ones hire people who write like customers – not like creators.
You’re Selling a Product. Great Copy Sells a Transformation.
You’re proud of what you built. But people don’t buy products. They buy versions of themselves.
100% organic coffee? Boring. “Your new morning ritual”? Compelling.
Retinol serum? Meh. “Finally feel good looking in the mirror again”? Sold.
Features tell. Transformations sell.
Your copy should show the customer who they become when they say yes. If they can’t see the future in your words, they won’t see a reason to buy.
Your Founder Voice Is Not a Copy Strategy
“I want it to sound like me.” Cool. But does “you” convert?
Founder-written pages often read like rants. Run-on thoughts. Weak CTAs. Cringe metaphors. It’s not charming. It’s chaotic.
Authenticity doesn’t mean unedited. Your voice is valuable – but it needs structure.
Copywriters don’t erase your story. They give it shape. Think of them as translators: Taking your fire and turning it into fuel for your customer.
Bonus: Clarity Is the Most Undervalued Growth Strategy
Confusion is expensive. And most founders confuse “clever” with “effective.”
You want to be witty. Your customer just wants to understand what you do.
If your homepage doesn’t answer “What’s this? Who’s it for? Why should I care?” in 5 seconds… you lost them.
Clever copy gets compliments. Clear copy gets conversions.
Your Copy Should Be Working Harder Than You Are
You’ve scaled operations. Optimized logistics. Delegated ads.
But your words? Still written by the founder. Still winging it. Still losing sales.
Your website should be a salesperson – not a diary. It should convert cold traffic – not confuse them. It should build trust without you in the room.
If your copy isn’t doing that, it’s time to stop typing and start hiring. Stop writing like a founder. Start converting like a brand.
If this resonated, here’s what to do next:
→ If you’re tired of content that fills space instead of driving sales, let’s talk. Schedule a quick demo.
→ If you’re ready to turn product pages, email flows, landing copy, and more into silent salespeople for your brand, subscribe to either our Unlimited Standard Plan or Unlimited Professional Plan to get started.
Your story deserves better than generic copy.
We make it unforgettable.